ADVERTISING DAN MEDIA LANJUT
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Program Description
Week 1 Marketing dan Strategi Kreatif Periklanan
Advertising
TRAVEL WRAPPER I A unique wrapper to promote Padang City tourism
Gatorade - Digital Brand Experience
Quiz 1
Week 2 Strategi Kreatif Periklanan
Strategi Kreatif Periklanan
Iklan Pocari Sweat Jennifer Hanna & Haruka Nakagawa JKT48
Iklan Tolak Angin versi Rhenald Kasali
Iklan OVO Invest dan Cairin Dana Sesukamu
Ramayana Mudik TVC - #KERENHAKSEGALABANGSA
Week 3 From Market Research to Moodboard
Market Research to Moodboard
Week 4 F.A.B & Advertising Communication Approach
FAB & Advertising Communication Approach
TVC HIT EXPERT AEROSOL 30s
TVC Tehbotol Sosro 450 ml Less Sugar Low Calorie
Tehbotol Sosro - Semeja Bersaudara
Quiz 2
Week 5 INSIGHTS
Insights
Pengumpulan Tugas 1 - Analisis Iklan
Week 6 Creative Analysis & Mind mapping
Creative Analysis & Mind Mapping
Week 7 Key Finding, Keyword, & Key Visual
Pengumpulan Tugas 2 - Merancang Key Visual Iklan Berdasarkan Pesan dan Big Idea
Week 8 Communication Approach: Softsells & Hardsells
Communication Approach: Softsells & Hardsells
Quiz 3
Week 10 Tone & Manner, Visual Rhetoric
Tone & Manner, Visual Rhetoric
Week 11 AOI, Consumer Journey, AISAS
AOI, Consumer Journey, AISAS
Quiz 4
Week 14 Resume & Portfolio
Pengumpulan Tugas 3 - Merancang Iklan
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FAKULTAS INDUSTRI KREATIF (FIK)
PRODI S1 DESAIN KOMUNIKASI VISUAL (FIK)
DAI3R2-29426
Summary
ADVERTISING DAN MEDIA LANJUT
Teacher:
AISYI SYAFIKARANI