• KOMUNIKASI PEMASARAN DIGITAL
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    General
    Announcements
    Jadwal
    1. Introduction to Digital Marketing Communication
    Forum Diskusi Pengenalan Komunikasi Pemasaran
    IMC
    Seri Komunikasi Pemasaran Terpadu: Ruang Lingkup KPT
    Integrated Marketing Communications - The complete explanation
    Introduction
    Case
    Intro of Marcom
    Case 1
    2. Komunikasi : Bentuk dan Pembicaraan
    Case: The Quest for Gold: Communications Challenge
    Tugas Kelompok
    Forum diskusi Komunikasi dan bentuk Pembicaraan
    Forms of Communication
    What is Communication, Meaning, Definition by Authors, Elements and Types of communication.
    EVOLUTION OF COMMUNICATION - STONE AGE TO MODERN AGE
    Komunikasi : Bentuk & Pembicaraan
    Case
    Quiz 2
    Case 2
    4. Perubahan Lingkungan Komunikasi
    New Marketing Communication
    The Impacts of Digital Media on Marketing Communication
    Kasus
    Forum Diskusi Insight Pendengar : Proses Komunikasi dan Perilaku
    PROSES KOMUNIKASI
    PERILAKU KOMUNIKASI
    What are the Communication Behavior Types?
    Audience Insight
    Case
    Quiz 3
    Case 3
    Email Marketing dan Chatbots
    Email marketing dan Chatbots
    Perubahan Lingkungan Komunikasi 1
    Perubahan Lingkungan Komunikasi 2
    CASE STUDY
    Forum Diskusi Perubahan Lingkungan Komunikasi
    How Environment Affects Communication
    What is environmental communication
    What is ENVIRONMENTAL COMMUNICATION? What does ENVIRONMENTAL COMMUNICATION mean?
    Perubahan Lingkungan Komunikasi
    Case
    Quiz 4
    Case 4
    Konten Pemasaran dan Promosi Penjualan
    Metrics and analytics
    Lecture Note : Content Marketing and Sales Promotion
    Case Study
    Forum Diskusi Selling, Social Selling, Marketing Automation, Marketing Technologi
    Marketing Trends 2021
    What is Marketing Automation?
    What is social selling? Plus social media selling tips for Twitter & LinkedIn | Social Selling Index
    Case
    Topik 5 Selling, Social Selling
    Case 5
    Quiz 5
    6. a. Selling, b. Social Selling, c. Marketing Automation, d. Marketing Technology
    Forum Diskusi Advertising
    The History of Advertising in 60 Seconds
    What is advertising?
    The Psychology Behind Good Advertising
    Case
    6. Advertising
    Case 6
    Quiz 6
    UTS
    UTS
    Forum Diskusi Publisitas dan Humas
    Public Relations - What is PR? Tools of PR and Publicity (Marketing video 94)
    Public Relation and Publicity
    The Difference Between Publicity and Public Relations
    Case
    7. Publisitas & Humas
    Case 7
    UTS
    UTS
    Forum Diskusi Search Engine
    How search engines work
    Apa itu SEO? - Search Engine Optimization - Video Illustrasi Tentang SEO
    Introduction to search engine marketing (SEM)
    Case
    8. Search Engine
    Case 8
    Quiz Search Engine
    UAS
    Forum Diskusi Konten Pemasaran dan Penjualan
    Apa itu Content Marketing?
    Marketing - What is Personal Selling?
    14 Personal Selling The Steps of the Selling Process
    case
    9. Content & Sales Promotion
    Case 9
    Quiz 9
    Topik 10. Direct mail, email, message, dan chatbot
    Forum Diskusi Direct Mail, E mail, Message, and Chatbot
    Why Direct Mail Is the Anti-Email Marketing Channel with Andre Chandra
    What is Direct Marketing Explained | 6 Benefits
    What is a Chatbot?
    Case
    10 Direct Marketing
    Case 10
    Quiz 10
    Topik 11. Pameran, event, experience marketing
    Forum Diskusi Pameran, Event & Experience Marketing
    What Is Experiential Marketing? [With Campaign Examples]
    Examples Of Experiential Marketing - Disha Kanchan
    Expo 2020 Thematic Weeks - Virtual Event Series
    Case
    11 Exhibition, Event, & Experience
    Case 11
    Quiz 11
    Topik 12 Owned media
    Forum Diskusi Owned Media
    Owned - Paid - Earned (OPE) Media
    Red Bull: The Power of an Owned Media Strategy
    Owned Media
    case
    12 owned media
    Case 12
    Quiz 12
    Topik 13. Social media
    Forum Diskusi Sosial Media
    Social Media Advertising
    How social media advertising works
    The Good and Bad of Social Media | practice English with Spotlight
    Case
    13. Social Media
    Case 13
    Quiz 13
    Topik 14. Pengukuran dan analitik
    Forum Diskusi Pengukuran dan analitik
    Measuring Content Marketing Performance with Google Analytics
    Marketing Metrics: A Complete Guide to the Most Common Marketing Metrics and Marketing Analytics
    5 Most Important Metrics In Marketing
    Case
    14 Measurement & Analytic
    Case 14
    Quiz 14
    UTS
    Tugas Ujian Tengah Semester
    UAS
    SOAL UAS
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    KOMUNIKASI PEMASARAN DIGITAL

    • Teacher: Admin CELOE
    • Teacher: INDRAWATI INDRAWATI

    CELOE

    Center of e-Learning and Open Education


    Address

    Gedung Panehan Pasca Sarjana Lantai 1,
    Jl. Telekomunikasi Terusan Buah Batu, 
    Bandung - 40257, Indonesia

      E-Mail: clove@telkomuniversity.ac.id
     Whatsapp Khusus Dosen: +62 821-1666-3563


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