• PERILAKU KONSUMEN DIGITAL
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    Deskripsi mata kuliah
    Announcements
    Jadwal
    what is consumer behaviour?
    1. Introduction to Digital Customer Behaviour
    DIGITAL CUSTOMER BEHAVIOUR
    2. The Online Opportunity for B2C: Assess Online Marketplace
    Case: Tesco Homeplus opens subway virtual store in South Korea
    Tugas Kelompok
    Tugas pertemuan ke-2
    3. Industrial Experts Day
    link Video Objective B2B
    4. Define Digital Marketing Strategy for B2C: Segmenting and Targeting
    Case: Grab your wallet: The woman who began boycott of Trump products in US retailers
    link video the principle of B2B Marketing
    5. Digital Marketing Strategy for B2C: Segmenting and Targeting
    Case: FieldTurf Tarkett India: Challenges and Opportunities in new markets
    link Video B2C Marketing Strategy
    link Video B2C marketing
    link video The different between B2B and B2C
    6. Digital Marketing Strategy for B2C: Brand Positioning
    Case: The Rebranding of VoiceStream to T-Mobile
    link video for: What is Value Proposition?
    link video: how to create Brand Value Proposiition
    Link Video: Value Proposition Example
    7. Digital Marketing Strategy for B2C: Value Proposition
    The journey of Chumbak: from mail to mall – leveraging social media networks for on-going dialogue with customers
    link viideo IMC for B2c
    8. UTS
    link video: Multiichannel vs Omnichannel Customer Experience
    link video: Cross-Channel, Multi-channel dan Omnichannel Marketing Explained
    UTS
    UTS
    Link Video Cost base Pricing
    video Cost Oriented Pricing Method
    9. Integrated Multichannel Communication for B2C Digital Customer
    Case: Flipkart Journay of an India E-commerce start up
    video: Channel Marketing Strategy
    10. Consumer-Oriented Product Strategy for B2C
    Case: Feeding the hungry surfers: www.justeat.in
    link video Digital Transformation
    Link Video: Driving Digital Transformation in retail Industry
    11. Cost-Oriented Pricing Strategy
    Case: Baby Dreams: pricing for products and apparel
    12. Channel Strategy in Improving Digital Customer Experience for B2C
    Case: Refining the online customer experience at i-to-i.com
    Tugas Evaluasi DIgital Marketing
    13. Managing Digital Marketing for B2C: a. Digital Transformation b. Investment & Prioritisation
    Case: Digital transformation of TSG from a B2B to a B2C company
    14. Digital Marketing Evaluation
    Case: ROI for a Customer Relationship Management Initiative at GST
    soal UTS Perilaku Konsumen Digital
    15. Project Progress Report
    Soal UAS Perilaku Konsumen DIgital
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    3. FAKULTAS EKONOMI DAN BISNIS (FEB)
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    PERILAKU KONSUMEN DIGITAL

    • Teacher: Admin CELOE
    • Teacher: INDRAWATI INDRAWATI

    CELOE

    Center of e-Learning and Open Education


    Address

    Gedung Panehan Pasca Sarjana Lantai 1,
    Jl. Telekomunikasi Terusan Buah Batu, 
    Bandung - 40257, Indonesia

      E-Mail: clove@telkomuniversity.ac.id
     Whatsapp Khusus Dosen: +62 821-1666-3563


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