• PERILAKU BISNIS DIGITAL
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  • Course data
    Deskripsi mata kuliah
    Announcements
    Jadwal
    2. Creating B2B Digital Marketing Marketing Plan
    Case: B2B or B2C dilemma in maintenance industry: UrbanKare
    Introduction do Digital Business Behaviour
    Konsumen Tradiitional vs Konsumen DIgital
    3. Industrial Experts Day
    B2B Marketing Strategy
    4. B2B Environment & B2B e-marketplace
    Case: Red and Yellow - the business of education
    Tugas The Objective of Business to Business (B2B) Digital Company
    Objective B2B Digital Company
    5. Common B2B Market Segments
    Case: Mobile marketing at Turkcell Turkey's leading mobile operator
    Tugas Pertemuan ke-4
    Tugas The Objective of Business to Business (B2B) Digital Company
    how to develope marketing Strategy?
    6. B2B Website Marketing B2B Content Marketing B2B Web Presence Development
    Case: Dilemma of “Make in India” for Dalmec industrial manipulator S.P.A, Italy
    Value Proposition
    7. B2B Social Media Marketing
    Case: It’s everybody’s business, Period
    Tugas Consumer-Oriented Product Strategy untuk B2B Digital Customer
    Consumer oriented Product utk B2B Digital Customer
    8. UTS
    Cost Oriented Pricing Strategy
    9. B2B Online Advertising & B2B Programmatic Advertising
    Case: Wow Momo Foods Pvt. Ltd.: in search of new growth drivers
    Tugas Integrated Multichannel Communication for B2B Digital Customer
    10. B2B Email Marketing & B2B Blog Marketing
    VNFPP Ltd: using holistic marketing in a small enterprise context
    11.B2B Search Engine Marketing
    Case: Indomie Noodles in Africa: lessons on digital and cultural branding
    Tugas Integrated Multichannel Communication for B2B Digital Customer
    12. B2B Audio, Video and Interactive Marketing
    Case: Refining the online customer experience at i-to-i.com
    Case: GreenGo’s new strategy in the carsharing market of Budapest
    Tugas Integrated Multichannel Communication for B2B Digital Customer
    13. B2B Mobile Marketing
    Case: BioScience Argentina: BioMobile and the telemedicine market
    14. Measuring B2B Media Digital Performance
    Article: How companies evaluate the ROI of social media marketing programmes: insights from B2B and B2C
    UTS
    Soal UTS Perilaku Bisnis Digital
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    3. FAKULTAS EKONOMI DAN BISNIS (FEB)
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    5. EMI1K2-29929
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    PERILAKU BISNIS DIGITAL

    • Teacher: Admin CELOE
    • Teacher: INDRAWATI INDRAWATI

    CELOE

    Center of e-Learning and Open Education


    Address

    Gedung Panehan Pasca Sarjana Lantai 1,
    Jl. Telekomunikasi Terusan Buah Batu, 
    Bandung - 40257, Indonesia

      E-Mail: clove@telkomuniversity.ac.id
     Whatsapp Khusus Dosen: +62 821-1666-3563


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