• MANAJEMEN PEMASARAN
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    IEH3H2 - Manajemen Pemasaran
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    MG1-CLO1-Understanding Marketing Management
    MG1 - Lecture Note 1 - The Value of Marketing
    MG1 - Lecture Note 2 - The Scope of Marketing
    MG1 - Lecture Note 3 - Core Marketing Concept
    MG1 - Lecture Note 4 - The New Marketing Realities
    MG1 - Lecture Note 5 - A Dramatically Changed Marketplace
    MG1 - Lecture Note 6 - Marketing in Practice
    MG1 - Lecture Note 7 - Company Orientation toward Marketplace
    Quiz Review 1 : Understanding Marketing Management
    MG1 - Tugas 1 : Understanding Marketing Management
    Forum Bimbingan MG1-CLO1 : Understanding Marketing Management
    MG1
    Understanding Marketing Management Part 1
    Understanding Marketing Management Part 2
    Understanding Marketing Management Part 3
    Understanding Marketing Management Part 4
    Understanding Marketing Management Part 5
    Understanding Marketing Management Part 6
    MG2-CLO1-Modern Marketing Information System
    MG2 - Lecture Note 1 - Components of A Modern Marketing Information System
    MG2 - Lecture Note 2 - Internal Company Records
    MG2 - Lecture Note 3 - Marketing Intelligence System
    MG2 - Lecture Note 4 - Analyzing the Macroenvironment
    MG2 - Lecture Note 5 - Forecasting & Demand Measurement
    MG2 - Lecture Note 6 - The Scope of Marketing Research
    MG2 - Lecture Note 7 - Marketing Research Process
    MG2 - Tugas 2 : Modern Marketing Information System
    Quiz Review 2 : Modern Marketing Information System
    Forum Bimbingan MG2-CLO1 : Modern Marketing Information System
    MG2
    MG3-CLO1-Analyzing Consumer & Business Markets
    MG3 - Lecture Note 1 - Consumer Behaviour [Cultural Factors]
    MG3 - Lecture Note 2 - Consumer Behaviour [Social Factors]
    MG3 - Lecture Note 3 - Consumer Behaviour [Personal Factors]
    MG3 - Lecture Note 4 - Key Psychological Process
    MG3 - Lecture Note 5 - The Buying Decision Process
    MG3 - Lecture Note 6 - Behavioral Decision Theory
    MG3 - Lecture Note 7 - The Business Market Vs The Consumer Market
    MG3 - Tugas 3 : Analyzing Consumer & Business Markets
    Quiz Review 3 : Analyzing Consumer & Business Markets
    Forum Bimbingan MG3-CLO1 : Analyzing Consumer & Business Markets
    MG3
    MG4-CLO2-Identifying Market Segment
    MG4 - Lecture Note 1 - Bases For Segmenting Consumer Markets
    MG4 - Lecture Note 2 - Demographic & Psychographic Segmentation
    MG4 - Lecture Note 3 - Behavioral Segmentation
    MG4 - Lecture Note 4 - Business Markets Segmentation
    MG4 - Lecture Note 5 - Market Targeting
    MG4 - Lecture Note 6 - Evaluating and Selecting The Market Segment
    MG4 - Lecture Note 7 - Evaluating and Selecting The Market Segment (Part 2)
    MG4 - Tugas 4 : Identifying Market Segment
    Quiz Review 4 : Identifying Market Segment
    Forum Bimbingan MG4-CLO2 : Identifying Market Segment
    MG4
    MG5-CLO2-Determining Market Target & Positioning
    MG5 - Lecture Note 1 - Developing a Brand Positioning
    MG5 - Lecture Note 2 - [1] Choosing a competitive frame of reference
    MG5 - Lecture Note 3 - [2] Identifying Potential Points-of-Difference & Points-of-Parity
    MG5 - Lecture Note 4 - [3] Creating Brand Mantras
    MG5 - Lecture Note 5 - Alternative Approaches to Positioning
    MG5 - Lecture Note 6 - Establishing a brand positioning
    MG5 - Lecture Note 7 - Positioning & Branding a Small Business
    MG5 - Tugas 5 : Determining Market Target & Positioning
    Quiz Review 5 : Determining Market Target & Positioning
    Forum Bimbingan MG5-CLO2 : Determining Market Target & Positioning
    MG5
    MG6-CLO3-Competitive Strategy for Market
    MG6 - Lecture Note 1 - Growth
    MG6 - Lecture Note 2 - Growing The Core
    MG6 - Lecture Note 3 - Competitive Strategies for Market Leaders
    MG6 - Lecture Note 4 - Market Challanger Strategies
    MG6 - Lecture Note 5 - Market Follower Strategies
    MG6 - Lecture Note 6 - [Marketing Insight] The Costs & Benefits of Fast Fashion
    MG6 - Tugas 6 : Competitive Strategy for Market
    Quiz Review 6 : Competitive Strategy for Market
    Forum Bimbingan MG6-CLO3 : Competitive Strategy for Market
    MG6
    MG6 - Lecture Note 7 - Market Nicher Strategies
    MG7-CLO4-Product Life-Cycle Marketing Strategies
    MG7 - Lecture Note 1 - Product Life Cycles
    MG7 - Lecture Note 2 - Style, Fashion, & Fad Life Cycles
    MG7 - Lecture Note 3 - [Marketing Strategies] Introduction Stage & The Pioner Advantage
    MG7 - Lecture Note 4 - [Marketing Strategies] Growth Stage
    MG7 - Lecture Note 5 - [Marketing Strategies] Maturity Stage
    MG7 - Lecture Note 6 - [Marketing Strategies] Decline Stage
    MG7 - Lecture Note 7 - Evidence For The Product Life Cycles Concept
    MG7 : Tugas 7 : Product Life-Cycle Marketing Strategies
    Quiz Review 7 : Product Life-Cycle Marketing Strategies
    Forum Bimbingan MG7-CLO4 : Product Life-Cycle Marketing Strategies
    MG7
    MG8-CLO5-Setting Product Strategy
    MG8 - Lecture Note 1 - Product Characteristics
    MG8 - Lecture Note 2 - Product Classification
    MG8 - Lecture Note 3 - Design Product
    MG8 - Lecture Note 4 - Luxury Product
    MG8 - Lecture Note 5 - Environmental Issues
    MG8 - Lecture Note 6 - Product & Brand Relationships
    MG8 - Tugas 8 : Setting Product Strategy
    Quiz Review 8 : Setting Product Strategy
    Forum Bimbingan MG8-CLO5 : Setting Product Strategy
    MG8
    MG8 - Lecture Note 7 - Product Line Analysis & Length
    MG9-CLO5-Developing Branding Strategy
    MG9 - Lecture Note 1 - How does branding work
    MG9 - Lecture Note 2 - Defining Brand Equity
    MG9 - Lecture Note 3 - Building Brand Equity
    MG9 - Lecture Note 4 - Managing Brand Equity
    MG9 - Lecture Note 5 - Devising a Brand Strategy
    MG9 - Lecture Note 6 - Marketing Excellence McDonald's
    MG9 - Lecture Note 7 - Marketing Excellence P&G
    MG9 - Tugas 9 : Developing Branding Strategy
    Quiz Review 9 : Developing Branding Strategy
    Forum Bimbingan MG9-CLO5 : Developing Branding Strategy
    MG9
    MG10-CLO5-Developing Pricing Strategies & Programs
    MG10 - Lecture Note 1 - Understanding Pricing
    MG10 - Lecture Note 2 - Marketing Insight Giving It All Away
    MG10 - Lecture Note 3 - Setting the Price Step 1 & 2
    MG10 - Lecture Note 4 - Setting the Price Step 3 & 4
    MG10 - Lecture Note 5 - Setting the Price Step 5 & 6
    MG10 - Lecture Note 6 - Adapting the Price
    MG10 - Lecture Note 7 - Initiating & Responding to Price Changes
    MG10 - Tugas 10 : Developing Pricing Strategies & Programs
    Quiz Review 10 : Developing Pricing Strategies & Programs
    Forum Bimbingan MG10-CLO5 : Developing Pricing Strategies & Programs
    MG10
    MG11-CLO5-Designing & Managing Integrated Marketing Channels
    MG11 - Lecture Note 1 - Marketing Channels & Value Networks
    MG11 - Lecture Note 2 - The Role of Marketing Channels
    MG11 - Lecture Note 3 - Channel Design Decision
    MG11 - Lecture Note 4 - Marketing Insight Understanding Showrooming Phenomena
    MG11 - Lecture Note 5 - Channel Integration & System
    MG11 - Lecture Note 6 - E-Commerce Marketing Practice
    MG11 - Lecture Note 7 - M-Commerce Marketing Practice
    MG11 - Tugas 11 : Designing & Managing Integrated Marketing Channels
    Quiz Review 11 : Designing & Managing Integrated Marketing
    Forum Bimbingan MG11-CLO5 : Designing & Managing Integrated Marketing Channels
    MG11
    MG12-CLO5-Managing Integrated Marketing Communications & Mass Communication
    MG12 - Lecture Note 1 - The Role of Marketing Communications
    MG12 - Lecture Note 2 - Marketing Communication Mix
    MG12 - Lecture Note 3 - Developing Effective Communication
    MG12 - Lecture Note 4 - Selecting the Marketing Communication Mix
    MG12 - Lecture Note 5 - Developing & Managing Advertising Program
    MG12 - Lecture Note 6 - Events & Experience
    MG12 - Lecture Note 7 - Public Relations
    MG12 - Tugas 12 : Managing Integrated Marketing Communications & Mass Communication
    Quiz Review 12 : Managing Integrated Marketing Communications & Mass Communication
    Forum Bimbingan MG12-CLO5 : Managing Integrated Marketing Communications & Mass Communication
    MG12
    MG13-CLO5-Managing Digital Communications : Online, Social Media & Mobile
    MG 13 - Lecture Note 1 - Online marketing
    MG 13 - Lecture Note 2 - Online Marketing Communication Options
    MG 13 - Lecture Note 3 - Social Media
    MG 13 - Lecture Note 4 - Word of Mouth
    MG 13 - Lecture Note 5 - Creating Word of Mouth Buzz
    MG 13 - Lecture Note 6 - Mobile Marketing
    MG 13 - Lecture Note 7 - Marketing Excellence
    MG13 - Tugas 13 : Managing Digital Communications : Online, Social Media & Mobile
    Quiz Review 13 : Managing Digital Communications : Online, Social Media & Mobile
    Forum Bimbingan MG13-CLO5 : Managing Digital Communications : Online, Social Media & Mobile
    MG13
    MG14-CLO5-Managing Services
    MG 14 - Lecture Note 1 - The Nature of Services (Part 1)
    MG 14 - Lecture Note 2 - The Nature of Services (Part 2)
    MG 14 - Lecture Note 3 - The New Services Realities
    MG 14 - Lecture Note 4 - Achieving Excellence In Services Marketing (Part 1)
    MG 14 - Lecture Note 5 - Achieving Excellence In Services Marketing (Part 2)
    MG 14 - Lecture Note 6 - Managing Service Quality
    MG 14 - Lecture Note 7 - Managing Product-Support Services
    MG14 - Tugas 14 : Managing Services
    Quiz Review 14 : Managing Services
    Forum Bimbingan MG14-CLO5 : Managing Services
    MG14
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    3. FAKULTAS REKAYASA INDUSTRI (FRI)
    4. PRODI S1 TEKNIK INDUSTRI (FRI)
    5. IEJ4B2-32267
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    MANAJEMEN PEMASARAN

    • Teacher: SINTA ARYANI
    • Teacher: MUHAMMAD NASHIR ARDIANSYAH
    • Teacher: SARI WULANDARI

    CELOE

    Center of e-Learning and Open Education


    Address

    Gedung Panehan Pasca Sarjana Lantai 1,
    Jl. Telekomunikasi Terusan Buah Batu, 
    Bandung - 40257, Indonesia

      E-Mail: clove@telkomuniversity.ac.id
     Whatsapp Khusus Dosen: +62 821-1666-3563


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