• SALURAN BISNIS DAN RITEL
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    Minggu 1: Pengenalan dan Pemahaman Distribusi dan Channels
    Distribution and Channel
    Mengapa distribusi dan channel penting untuk diketahui?
    Materi Slide - Minggu 1
    Minggu 2: Channel Stewardship
    Materi Slide - Minggu 2
    Channel Strategy
    Distribution Channel Marketing Strategy
    Minggu 3: Memetakan sebuah Industri
    Mapping the channel
    Materi Slide - Minggu 3
    Mapping the industry
    Minggu 4: Channel Value Chain I - Building & Editing [The Key Principles]
    Materi Slide - Minggu 4
    Minggu 5: Channel Value Chain II - Building & Editing [A Framework of Getting Started]
    Materi Slide - Minggu 5
    Perusahaan Alpha
    Minggu 6: Channel Value Chain II - Building & Editing [A Framework of Getting Started] - Case Study
    Materi Slide - Minggu 6
    Kasus: Perusahaan Dell
    Minggu 7: Assignment/Exam
    Assignment/Exam CLO1
    Minggu 8: Channel Value Chain I - Aligning & Influencing [The Concept of Power]
    Materi Slide - Minggu 8
    Channel power in distribution channel
    Studi Kasus: Nike dan Foot Locker
    Minggu 9: Channel Value Chain I - Aligning & Influencing [Focusing on Performance]
    Materi Slide - Minggu 9
    Artikel Ilmiah: Desain Strategik Channel
    Product Channel Alignment
    Minggu 10: Channel Value Chain I - Aligning & Influencing [Focusing on Performance] - Case Study
    Materi Slide - Minggu 10
    Dell Case
    Daftar pertanyaan kasus Dell Online
    Minggu 11: Stewardship in Action - The Intermediary's Perspective
    Materi Slide - Minggu 11
    Preparing the Case
    Minggu 13: Manajemen Finansial di Channels
    Distributor dan Ritel
    Materi Slide - Minggu 13
    Minggu 14: Tugas Kelompok Praktik Desain Channel Value Chain - Mapping & Building
    Bagian A. Pengumpulan Data dan Informasi
    Laporan Bagian A
    Minggu 15: Tugas Kelompok Praktik Desain Channel Value Chain - Editing and Analysing
    Bagian B. Building & Editing
    Laporan Bagian B
    Minggu 16: Tugas Kelompok Praktik Desain Channel Value Chain - Reporting & Presenting
    Bagian C. Reporting & Presenting
    Laporan C - Laporan Final
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    3. FAKULTAS KOMUNIKASI DAN BISNIS (FKB)
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    SALURAN BISNIS DAN RITEL

    • Teacher: KRISTINA SISILIA

    CELOE

    Center of e-Learning and Open Education


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    Gedung Panehan Pasca Sarjana Lantai 1,
    Jl. Telekomunikasi Terusan Buah Batu, 
    Bandung - 40257, Indonesia

      E-Mail: clove@telkomuniversity.ac.id
     Whatsapp Khusus Dosen: +62 821-1666-3563


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