PEMASARAN BISNIS REKREASI
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POKOK BAHASAN
Announcements
Announcements
Minggu 1
Materi Topik 1 (Chapter 1)
Study Plan
Contoh Tugas Mingguan
Format Marketing Plan
Forum Diskusi Wajib
Understanding Marketing Management
What is Marketing?
Tugas Minggu 1
Minggu 2
Chapter 2
Chapter 3
Forum Diskusi Wajib
Tugas Mingguan Topik 2
What is Marketing Strategy?
Collection information and Forecasting demand
Minggu 3
Materi Topik 3 (Ch. 5 & Ch. 9)
Forum Diskusi Wajib
Tugas Mingguan Topik 3
Creating long term loyalty
Identifying market segments and targets
Post test Pertemuan 2
Minggu 4
Materi Topik 4 (Ch. 6)
Analysing Consumer Market
Forum Diskusi Wajib
Tugas Mingguan Topik 4
Analyzing consumer market
Consumer behaviour
Minggu 5
Materi Topik 5 (Ch. 7)
Forum Diskusi Wajib
Tugas Mingguan Topik 5
Analyzing business market
Analyzing business market and buyer behaviour
Minggu 6
Materi Topik 6 (Ch. 10 & Ch. 11)
Forum Diskusi Wajib
Tugas Mingguan Topik 6
Crafting the brand positioning
Creating brand equity
Minggu 7
Materi Topik 7 (Ch. 12)
Forum Diskusi Wajib
Tugas Mingguan Topik 7
Addressing Competition and Driving Growth (Part 1)
Addressing Competition and Driving Growth (Part 2)
Minggu 8
Evaluasi 1
Minggu 9
Materi Topik 9 (Ch. 13 & Ch. 16)
Forum Diskusi Wajib
Tugas Mingguan Topik 9
Setting product strategy
Developing profit strategies and programs
Minggu 10 (Kunjungan Industri)
Materi Topik 10 (Ch. 17 & Ch. 18)
Forum Diskusi Wajib
Tugas Mingguan Topik 10
Designing & Managing Integrated Marketing Channels
Managing Retailing, Wholesaling, and Logistics
Tugas Industrial Visit
Minggu 11
Materi Topik 11 (Ch. 19)
Forum Diskusi Wajib
Tugas Mingguan Topik 11
Designing and managing integrated marketing communication
Integrated marketing communication
Minggu 12
Materi Topik 12 (Ch. 20)
Forum Diskusi Wajib
Tugas Mingguan Topik 12
Managing mass communication
Definition of mass communication
Resume Joint Lecture
Minggu 13
Materi Topik 13 (Ch. 22)
Forum Diskusi Wajib
Tugas Mingguan Topik 13
Tugas Mingguan Topik 13 (late submission)
Managing personal communication
Definition of personal communication
Minggu 14
Marketing Plan Procedure
Forum Diskusi Wajib
Tugas Marketing Plan
6 steps of marketing plan
How to create marketing plan
Format Marketing Plan
Tugas Presentasi Marketing Plan (PPT)
Minggu 15
Apple's marketing plan
Coca Cola marketing presentation
Revisi Marketing Plan 1
Materi Presentasi kelompok
Materi Presentasi Kelompok (Format PPT)
Minggu 16
Revisi Marketing Plan 2
Evaluasi Akhir: UAS
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ERJ2E3-32981
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FAKULTAS EKONOMI DAN BISNIS (FEB)
S1 Manajemen Bisnis Rekreasi
ERJ2E3-32981
Summary
PEMASARAN BISNIS REKREASI
Teacher:
HEPPY MILLANYANI