• PEMASARAN BISNIS REKREASI
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  • Course data
    POKOK BAHASAN
    Announcements
    Announcements
    Minggu 1
    Materi Topik 1 (Chapter 1)
    Study Plan
    Contoh Tugas Mingguan
    Format Marketing Plan
    Forum Diskusi Wajib
    Understanding Marketing Management
    What is Marketing?
    Tugas Minggu 1
    Minggu 2
    Chapter 2
    Chapter 3
    Forum Diskusi Wajib
    Tugas Mingguan Topik 2
    What is Marketing Strategy?
    Collection information and Forecasting demand
    Minggu 3
    Materi Topik 3 (Ch. 5 & Ch. 9)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 3
    Creating long term loyalty
    Identifying market segments and targets
    Post test Pertemuan 2
    Minggu 4
    Materi Topik 4 (Ch. 6)
    Analysing Consumer Market
    Forum Diskusi Wajib
    Tugas Mingguan Topik 4
    Analyzing consumer market
    Consumer behaviour
    Minggu 5
    Materi Topik 5 (Ch. 7)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 5
    Analyzing business market
    Analyzing business market and buyer behaviour
    Minggu 6
    Materi Topik 6 (Ch. 10 & Ch. 11)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 6
    Crafting the brand positioning
    Creating brand equity
    Minggu 7
    Materi Topik 7 (Ch. 12)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 7
    Addressing Competition and Driving Growth (Part 1)
    Addressing Competition and Driving Growth (Part 2)
    Minggu 8
    Evaluasi 1
    Minggu 9
    Materi Topik 9 (Ch. 13 & Ch. 16)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 9
    Setting product strategy
    Developing profit strategies and programs
    Minggu 10 (Kunjungan Industri)
    Materi Topik 10 (Ch. 17 & Ch. 18)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 10
    Designing & Managing Integrated Marketing Channels
    Managing Retailing, Wholesaling, and Logistics
    Tugas Industrial Visit
    Minggu 11
    Materi Topik 11 (Ch. 19)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 11
    Designing and managing integrated marketing communication
    Integrated marketing communication
    Minggu 12
    Materi Topik 12 (Ch. 20)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 12
    Managing mass communication
    Definition of mass communication
    Resume Joint Lecture
    Minggu 13
    Materi Topik 13 (Ch. 22)
    Forum Diskusi Wajib
    Tugas Mingguan Topik 13
    Tugas Mingguan Topik 13 (late submission)
    Managing personal communication
    Definition of personal communication
    Minggu 14
    Marketing Plan Procedure
    Forum Diskusi Wajib
    Tugas Marketing Plan
    6 steps of marketing plan
    How to create marketing plan
    Format Marketing Plan
    Tugas Presentasi Marketing Plan (PPT)
    Minggu 15
    Apple's marketing plan
    Coca Cola marketing presentation
    Revisi Marketing Plan 1
    Materi Presentasi kelompok
    Materi Presentasi Kelompok (Format PPT)
    Minggu 16
    Revisi Marketing Plan 2
    Evaluasi Akhir: UAS
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